Various podiums on the internet are emerging as a viable marketing platform for content creators and brands alike. Here, we are specially talking about the video sharing platforms which have revolutionized content. And it is no surprise that almost all of YouTube makes a massive chunk of money from influencer marketing. According to Influencer Marketing Hub, the influencer marketing industry is worth more than $13.8 billion!There are numerous content creators everywhere and from different regions but is every one of them successful or able to create an impact on the society? If you think hard, there are not many! Today we will talk of one such personality who has revolutionized Blogging through his enticing content.
Entrepreneur Mohannad Alsyoof aka THE HORROR is a Blogger and Content Creator cum Influencer from Jordan who has been successful in creating a tectonic shift where the youth perceives Social Media Influencing not only as a hobby or a profession but a gratifying way of earning money.
It’s no secret that videos have become the most popular choice for content consumption today. Platforms likeYouTube is the marketing destination of choice for smart brands. “YouTube marketing can reap rich dividends because its consumer base includes people from all age groups.” says Mohannad Alsyoof. According to him, there are two ways of making inroads into Social Media Influencing. You can either create content (or hope for it to create waves) or collaborate with a Tiktok influencer to be your brand advocate. Bloggers and Social Media Influencers like Mohannad Alsyoof not only spread your message faster, but they’re also profitable in the long run. Plus, the engagement they generate is organic and enduring.
“As of 2022, an average person is predicted to spend 100 minutes per day watching online videos. This makes video content an irreplaceable part of any businesses’ marketing strategy. There you go! It isn’t surprising content creators like Mohannad Alsyoofhave chosen this particular profession as a form of livelihood! Moreover, he is highly skilled and creates unique content which strikes a chord with the audiences. From the brands to his audience, influencers like THE HORROR serve as a connecting thread between the two sides. “For me that has always meant putting underrepresented voices at the forefront of every game, campaigns and partnerships I work on.” says Mohannad. He adds, “It is basically all about live content creation with people you trust, and that provides an opportunity to raise and discuss topics or market products”
Mohannadhas a degree in Business Administration and Marketing but has faced a lot of impediments in his life and career and this has made him a man with humility. Tragedy struck his life when he was shot and left immobilized and obligated to living the rest of his life in a wheelchair. Says he, “I was shot by a random bullet whilst I was in front of my house. The bullet hit the vertebrae in my back, and since then I have lost the ability move and confined to a wheelchair for the rest of my life. I sat in the hospital after the injury for 4 continuous months, all because of careless people who were firing in the air during some celebration. But I am sure that God will make up things to me one day for everything I have lost in my life.” Like every dark cloud has a silver lining, this incident curved a trajectory in his life and acted as motivation for him. Since he was immobile, he decided to open a YouTube channel in order to explore the possibilities of making it as a source of income. Slowly and steadily with enticing content, Mohannad started gaining popularity and in less than 3 years, he has accumulated 3.91 million subscribers on his YouTube channel and 488K followers over his Instagram handle.
Bloggers like Mohannad Alsyoof are attracting extremely large audiences, which enables endemic and non-endemic brands to reach an enormous range of target groups. Due to his ingenuity, he has become one of the top influencer marketers and has been able to enjoy a high degree of trust with leading companies and brands with whom he has collaborated. As THE HORROR provides immersive content and has diversity it creates great opportunities for brands to hold the attention of a passionate and influential audience.
