Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: Content and Marketing. Ninety-one percent of business-to-business (B2B) professionals use content marketing as part of their strategy.
But what does it take to become a good digital content creator? How do you become one that peers in my industry would look to for advice and opinions? Well, look no further. Today we will talk about one such Digital Content Creator- Brunito who has created a wave on social media of late.
Entrepreneur Brunito is a Digital Content Creator and an Influencer who uses different social media platforms to produce enticing content for marketing purposes. How? It’s simple. Due to his unique content creation on social media, he has amassed a huge number of followers and in return brands have collaborated with him to endorse their products. Yes, that called Influencer marketing too!
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Not any more, today, even a common man, if he has the right set of skills, can connect more with the audience. At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
Entrepreneur Brunito, a content creator, produces entertaining or educational material that caters to the interests and challenges of his target audience. The content he produces takes many forms, including blog posts, videos, photos, and info graphics. “Creating great content that really resonates with your target audience requires you to know what’s going on in your industry. And the best content creators scour — not just read, but scour — the internet for industry news and trends. This sets them up nicely to understand the context behind what’s happened historically in their industry and how that shapes their target audience’s mindset in the present.” says Brunito. According to him, one of the hardest pills to swallow as a creative professional is that you are at the mercy of your audience — and the needs of that audience can sap your creativity.But, at the end of the day, your audience pays your bills. And if you study your audience deeply enough, you’ll find interests and creative opportunities you wouldn’t have found without them.
Being unique and creative is another aspect which Brunito stresses upon! “There are lots of digital content creators in the market. That means you’re not the only one offering the advice, observations, and thought leadership your industry is asking for. There are lots of things you can do to stand out from the other content creators in your field: diversifying into a new content medium, promoting your content on different channels, and naturally gaining experience and trust over time.” says Brunito.
Being highly resourceful has made entrepreneur Brunito become one of the top influencer marketers and has been able to enjoy a high degree of trust with leading companies. Rightly so, he has garnered almost 50k followers on his Instagram handle. As he provides immersive content and has diversity it creates great opportunities for brands to hold the attention of a passionate and influential audience.