India’s decorative paints industry is entering a new phase. Beyond colour palettes and finishes, the market is increasingly defined by innovation, efficiency and performance. Homeowners want paints that last longer, contractors seek products that simplify execution, while dealers and distributors prefer solutions that optimise inventory without compromising quality.
These changing expectations are reshaping product development across the industry.
Responding to this shift, Walplast Products Pvt. Ltd. has introduced HomeSure Mastertouch Vivid Shine 2-in-1 Emulsion, a premium water-based acrylic emulsion developed for both interior and exterior applications. The launch reflects the growing demand for versatile products that reduce complexity while delivering premium results across projects.
The biggest advantage of dual-purpose coating lies in operational efficiency. Traditionally, retailers and contractors managed separate stocks for interior and exterior paints, increasing procurement requirements, inventory costs and application planning. By combining both applications into one premium solution, HomeSure Mastertouch Vivid Shine 2-1 Emulsions streamlines the entire painting process while ensuring consistent finish quality throughout the property.
The product also delivers on the technical parameters increasingly valued in premium construction. Its advanced acrylic technology provides strong adhesion, excellent opacity, superior coverage, weather resistance and UV protection, helping maintain vibrant colours even under challenging environmental conditions. Anti-fungal and anti-algal properties offer additional protection, while the low-VOC formulation supports healthier indoor environments. Backed by a three-year warranty, the product is designed for dependable long-term performance.
According to Kaushal Mehta, Managing Director, Walplast Products Pvt. Ltd., the industry’s future lies in delivering greater value through innovation rather than simply expanding product ranges. “The future of decorative paints will be shaped by solutions that combine innovation, performance and simplicity. With HomeSure Mastertouch Vivid Shine 2-in-1 Emulsion, we are addressing the evolving needs of homeowners and industry professionals through a single product designed for both interior and exterior applications. It delivers premium aesthetics and long-lasting protection while helping contractors, dealers and distributors simplify procurement and manage inventory more efficiently. This launch reflects our commitment to developing customer-centric solutions that deliver greater value across the entire home-building ecosystem.”
As India’s construction ecosystem becomes increasingly quality-conscious, manufacturers are focusing on creating products that solve multiple challenges simultaneously. This shift is particularly significant as customers expect premium finishes, faster execution and better lifecycle value from every purchase.
HomeSure’s expanding portfolio reflects this broader industry transformation. Beyond decorative paints, the brand today offers a comprehensive range of wall putty, tile adhesives, premium plasters, gypsum products, construction chemicals and several other home-building solutions through an extensive nationwide distribution network.
The introduction of HomeSure Mastertouch Vivid Shine 2-in-1 Emulsion reinforces Walplast’s continued focus on innovation and customer-centric product development. As the decorative paints market moves towards integrated, high-performance solutions, products that successfully combine convenience, durability and premium aesthetics are expected to define the next phase of growth for the industry.
