As India’s infrastructure continues to expand, the demand for high-quality construction materials is on the rise. In this evolving landscape, Walplast has emerged as a leader, establishing itself as the country’s third-largest manufacturer of wall putty. Founded by Mr. Ashok Mehta, Walplast has transformed from a small startup into a formidable player in the construction materials sector. Under Mr. Mehta’s visionary leadership, the company has not only met the demand for innovative building solutions but has also set new benchmarks for quality and sustainability.
Mr. Ashok Mehta brings over 30 years of expertise in construction materials and chemicals, coupled with a strong mechanical engineering background. This combination of technical knowledge and industry insight has driven Walplast’s innovative approach and product development. Following in his footsteps, Mr. Kaushal Mehta joined the company in 2004, playing a pivotal role in expanding its business-to-consumer operations. His efforts led to the successful launch of HomeSure, now a prominent consumer brand. Under his guidance, Walplast has solidified its position as India’s third-largest manufacturer of wall putty and a leading exporter to over 14 countries across the GCC region and North and Central Africa.
Initially focused on core construction materials, Walplast has significantly expanded its product lineup. Today, its offerings include Homesure Wall Putty, Homesure WallEx for plasters and AAC blocks, Homesure TileEx tile adhesives, Homesure GypEx gypsum products, Homesure w-Shield construction chemicals and admixtures, and Homesure Mastertouch paints, including primers, distempers, and emulsions. The company operates 25 BIS-compliant manufacturing facilities and cutting-edge R&D labs, adhering to NABL accreditation standards to ensure high-quality testing and product development. Recently, two new plants were launched in southern India—one in Chennai and another in Perundurai, Tamil Nadu—specializing in white products with capacities of 150,000 and 180,000 metric tonnes per annum, respectively.
Walplast’s commitment to growth is evident through its recent investments. In June 2024, the company inaugurated a grinding unit for wall putty and white products in Nanhwara, Katni, Madhya Pradesh, with a capacity of 600 metric tonnes per day. Additionally, a new plant in Khapoli, Maharashtra, has allowed Walplast to diversify its portfolio to include grey products like tile adhesive and ready-mix plaster, boasting an annual capacity of 100,000 tonnes. To bolster its market position, Walplast is gearing up to invest in greenfield projects to fortify its market presence. These initiatives across Gujarat, Maharashtra, Madhya Pradesh, and Andhra Pradesh are expected to enhance the company’s production capacity for white, grey, and gypsum products by an impressive 800,000 metric tonnes annually.
The Homesure brand has witnessed significant growth, especially in its Homesure GypEx Gypsum Plaster and Boards, which have experienced a notable increase in market demand. This upward trend is further bolstered by rising interest in Homesure TileEx products, the high-performance Mastertouch line, and the innovative w-Shield Admixtures. Strong demand across key markets—including Maharashtra, Gujarat, Rajasthan, Madhya Pradesh and Chhattisgarh—underscores Homesure’s expanding influence within the construction sector. The brand’s strategic initiatives and product enhancements reflect its commitment to meeting the diverse needs of customers, solidifying its position as a leader in building materials.
Walplast has introduced several innovative campaigns to engage customers effectively. A notable initiative featured the launch of HomeSure TileEx Tile Adhesives, centered around the “Power of 4 Aces,” which emphasizes excellent adhesion, easy application, superior accessibility, and aqua-safe properties. Another campaign for HomeSure GypEx gypsum boards and plasters, with the tagline “Damdaar Looks, Zordaar Protection,” focuses on the product’s flexibility, strength, and heat resistance. Furthermore, a sonic identity for the HomeSure brand enhances its sensory connection with consumers. Walplast has also fostered relationships with key influencers, including painters, masons, and tile applicators, through the HomeSure Samriddhi Loyalty app. The quarterly “HomeSure Ki Duniya” newsletter keeps stakeholders updated on company and industry developments.
With an extensive network of over 800 active distributors, 6,000 dealers, and more than 65,000 influencers engaged in its business operations, Walplast is making a significant impact on India’s construction sector. Its unwavering commitment to quality and innovation is driving advancements across the industry.
Under Mr. Kaushal Mehta’s leadership, Walplast aims to achieve a Group status of ₹2000 crores by 2025. By prioritizing sustainability and quality, the company is not only transforming the construction industry in India but also setting new global standards for innovation.
