Hyderabad, 25th February, 2022: Big Bazaar, India’s favourite hypermarket chain is back with the iconic “The Great Xchange”. It has always been Big Bazaar’s endeavor to provide better lifestyle to its customers. Seeing the current scenario, where customers are spending more time at home, resulting in larger wear and tear of household products. With this campaign, Big Bazaar will provide them a whole range of products at additional discounts to upgrade their household, fashion and lifestyle.
In this one of a kind campaign, customers will get to buy the new products at lowest prices and sell their old junk at highest prices. Big Bazaar will buy the old junk from customers and issue them exchange vouchers. Customers can use these exchange vouchers to get additional discount on new products. Some old junk exchange rates are Old Newspaper at Rs 50/kg, Old cloths at Rs 100/kg, Old TV, mobile phone, refrigerator, A Cat Rs.5,000/piece, small appliances at Rs 1000/piece and more. With Xchange vouchers customers will get an additional discount of 20% on Fashion, Home Needs, Home Fashion & Luggage and 10% discount on Electronics.
To make this year’s Xchange campaign more beneficial for the customers, Big Bazaar has introduced Online Exchange calculator. Customers can know the exchange value of their old products from the comfort of their homes, while shopping on – shop.bigbazaar.com and the Big Bazaar App.
Speaking about The Great Xchange campaign, Mr. Pawan Sarda, CMO – Digital, Marketing & E-commerce, Future Group saidthat, “The Great Xchange has been one of the most loved and remembered campaigns of Big Bazaar. Keeping in mind the current scenario, customers are using their household products more than ever, which results into larger wear and tear. With this campaign we want our customers to upgrade to better fashion and lifestyle. Get the best value from their junk and additional discount on new products.”
About Big Bazaar
Big Bazaar is the flagship hypermarket retail chain from Future Group, having its presence in over 140 cities across India. With its motto of “Making India Beautiful”, Big Bazaar ensures that all the products are of good quality and offered at the lowest prices. Promising ‘more for less’, Big Bazaar, offers 1.6-lakh mass-market product ranges that are sought by a majority of Indian consumers.
The Group also operates Big Bazaar GenNxt which integrates superior shopping experiences with innovations such as interactive digital screens, sit-down checkouts and smart customer service. Big Bazaar promises to offer the ‘Har Din Lowest Price’ with a massive price drop on over 1,500 everyday-use items at all the stores in the country. It also offers a host of value-added services including home delivery, fast billing and grinding flour amongst others. The special discounts and promotional offers, which are available at regular intervals, make the format very unique and distinct. The consumer experiences a new level of standard in price, convenience, comfort, quality and store service levels.
Big Bazaar has created mega shopping properties like Sabse Saste Din, Public Holiday Sale, Smart Search, Wednesday Bazaar and Great Indian Home Festival which empowers the customers to shop the best at the lowest price. Through ‘Future Pay’ digital wallet, Big Bazaar provides its consumers with cash credits that can be redeemed for future purchases at all its stores in the country.