It’s 2022 and with the advent of the digital media, artists, establishments or even celebrities; if they do not have their presence on the digital platform, they have a high chance of losing business. For independent artists who are busy grinding away on their skills, it’s easy to lose track of other important things such as roping in good offers and of course, effective marketing and promotions. How do you manage all this? How is it possible to boost popularity and gain followers? Entrepreneur Farhan Ahmad Malhi, the rising independent artist from Pakistan says, “In the age of social media, apart from your skills and talent, I consider digital marketing as an essential tool to boost popularity and make my work visible across different digital platforms. Common! it’s the digital age and all the big shot producers, film makers and video artists recruit and hunt talent through digital platforms like social media, so it is extremely necessary to go digital in this era!”
Entrepreneur Farhan Ahmad Malhi has carved out a unique identity for himself as a developing actor and a model who understands how to strike the right chords with the right people. He has unapologetically placed himself in this category. Moreover, why is he so popular? The reason has to be his marketing skills. Entrepreneur Farhan has a unique way of portraying his image online. It’s simple. He’s a master content creator on Social Media. His brand voicing abilities make him stand out from the rest of the crowd.
Hailing from Lahore, Farhan Ahmad Malhi completed his studies from National College of Business Administration & Economics where he did his Master’s in Business Administration. Farhan began his career as a Video Jockey on Style360 – Pakistan’s premier Lifestyle, Fashion and Entertainment channel. Thereafter, he began modeling and walked the ramp for several renowned fashion designers. Then, in 2015, he made his debut as an actor in drama Kaisay Tum Se Kahoon that was telecasted on Hum TV and this became the turning point in his career. He received accolades for his acting and became a household name. There was no turning back ever since. Thereafter he started working in other TV series one by one, some of which are Tere Lie (2015), Maamta (2015), Tumhari Natasha (2015), Kathputli (2016), Shehrnaz(2016), Faltu Larki (2016), Hiddat (2017), Shiza(2017), Laikin (2017), Rashk (2018), MazaaqRaat (2018), Kabhi Band Kabhi Baja(2018), KaisaHaiNaseeban (2019), Rani Nokrani (2019), MazaaqRaat(2019), PiyaNaamKa Diya(2019), Uraan(2020), Banno (2021), MohabbatChor Di Maine (2021) and KhudaJanwar (2022) and many more. In addition, he has featured in a couple of telefilms – KambakhtDil (2017) and MereySanwariyaKaNaam (2017).
In a recent interview with a radio channel Farhan was asked about his inspiration. This is what he says, “Growing up, I always loved acting. I think this was primarily due to a large surge of confidence that I developed around college days, allowing me to not only ‘discover my skills’ but to find myself too. I went on to do theatres for the next few years but soon after I left college, after doing a few stints in modeling, I went in toacting full-time.” He adds, “Like I said, I began with theatres so that I could hone my skills and experiment with different acting genres. Thereafter, I began working as an independent artist through short videos documentaries which were posted on social media. Yes, social media played a huge role in getting myself noticed! I would suggest and advice the upcoming bunch of independent artists to make full use of social media and boost popularity in the digital platform through creative content and branding strategies.”
Entrepreneur Farhan Ahmadfaced whatever challenges he had to with courage and has now made a huge name for himself. Being a skilled digital marketer, he provides business strategies for different organizations and budding artists and helps boost their popularity to a large extent. Presently, he is one of the few actor cum influencers who is slowly and steadily making it big in the field of entrepreneurship.
Due to his unique activities on social media, he has garnered a huge fan following and has quickly garnered 198K followers on his Instagram profile. Influencers like him are attracting extremely large audiences, which enables top influencer marketers like him to enjoy a high degree of trust with leading brands with whom he has joined forces with. Although Farhan is an actor and former VJ, he has been influencing the masses through his social media activity in the form of pep talks, motivational speeches, marketing skills and tips and so on. Says he, “I believe that every day brings with itself a new opportunity and all you need is to grab that opportunity and work on it till you achieve your dream. If you slog or act lazy the opportunity will be taken by the person who is more passionate than you. It is us who get to decide if we wish to be in the top chasing our dreams or be at the bottom just dreaming about them.”
